Opening Day - The Excitement! (And for Baseball Too)

Point # 1.  There is always excitement when Opening Day arrives.  No matter who you root for, the thrill of seeing the green grass, the players, the optimism and hope, the thoughts of the Pennant Race - and beating your rivals - becomes part of our DNA once again.

The best part is that the season extends from February spring training through the waning days of October.  A long time to keep the thrill going.

So, this is a PR platform, right?  Right!  Now it's time to wax philosophical, poetic, etc.

As a PR pro, we must bring the same excitement to our work.  Clients know when you are thinking in an off-season mode, trying to do run-of-the-mill campaigns and not putting any power.  In our field, if we can draw a paralell, we need to hit for power and not just hit (to be) "average."  By just going up and taking swings, we fail to advance the runner (client).  By thinking strategically - a few bunts here and there, a few placements, build the buzz - we eventually land our cover stories in our coveted targets.

The key is to think like a manager - no matter what level you are at.  Each of the fielders can be thought of as reporters or editors who essentailly will say "NO THANKS" to your story.  We need to put the ball past them and make that hit.  A convincing swing, a convincing follow-through and show that you CAN get on base.

OK, enough baseball for now.  It's time to pitch my stories.  Let's see, here's a fresh angle -- the reporter is expecting me to put a fastball by him, but I am going to throw him something he never saw before...

As I wind-up...I am expecting to hit this one out of the park.

Play Ball! Good luck in your media relations and strategy.  Show the client how you will get their on-base percentage up.  Control the bat, control the ball.

Point # 2 - Have fun.  This is a great field we are in.